The Research Agrees: Grocery Wine Wins!

blind tasting Just came across an interesting article in the New York Times regarding some research on wine tasting.  Links to the article are below but the basic gist is of the 6,000 blind tastings performed people tended to enjoy less expensive wine more!  The following is quoted directly from the American Association of Wine Economists journal article:

Our results indicate that  both the prices of wines and wine
recommendations by experts may be poor guides for non-expert wine consumers.

The good news for all of you is that we here at Grocery Wine aren’t experts! And so based on the quote above I think it logically follows that if experts are “poor guides” then non-experts must be outstanding guides!

The journal article can be read at the American Association of Wine Economists site here.  The NY times article can be found here.

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